Search engine optimization is the sole of your online business; this cannot be overstated.  If you desire to make an impact online, then you must optimize your website for the search engines. The process may not be complicated, especially if you have the required expertise. However, the reverse is the case if you do not have the knowledge or too busy to get things done. At such a time, you should consider employing a professional SEO specialist. Such a specialist can help get the job done, and it is a question of time before you start seeing the desired result.

What are the specific questions to ask before employing a professional SEO specialist? Better still, what are the qualities to look for in a professional SEO specialist? You will be given helpful hints in this regard below.

Current and past clients

A reputable SEO firm will have a portfolio of their past and present clients. If they have nothing to hide, they will share the list with you. You can go through the list and possibly contact the individuals to find out about the quality of service being offered by this service provider.  The list can act as a reference list and helps you to judge how effective the service provider can be.  It can also help to verify if the SEO specialist performed the task they claimed they did. The overall purpose of this is to check for positive or negative reviews from the past and current clients about this service provider. The clients can tell you if the expertise of the service provider had led to an increase in audience, conversion and search ranking.

Ask about their strategies

Before you employ any of the professional SEO specialists out there, ask them for the strategy they plan to adopt in boosting your search engine rankings.  If they are not disposed to discussing their methods in detail, it is in your best interest to steer clear of them. A professional SEO specialist will not find it difficult to explain its strategies to its clients.  Aside from telling you what strategies to adopt to boost your search engine optimization, they should also tell you how long it will take them to complete the project; they may not be able to give you a specific time, but they should be able to provide you with an estimate.

The search engine webmasters’ guidelines question

Additionally, you should ask the professional outsource SEO specialists if they always adhere to techincal SEO process and search engines’ webmaster guidelines. Never give the SEO job to an outlet that does not abide strictly by Google’s webmaster best practices.  These best practices stressed prohibition of 12 common SEO tricks, like generating spammy contents automatically, adding bogus hidden links and texts, etc.  Your website can end up with poor search results ranking if the SEO specialists fail to follow these guidelines.


Search engine optimization is the sole of your online business. What is worth doing at all is worth doing well. So, you should get the stuff appropriately done by employing the right professions if you cannot handle things by yourself.